An examination of integrated content and social media strategies on customer engagement: A case study of a tech startup in Kaduna.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Integrated content and social media strategies are essential for driving customer engagement in the competitive tech startup landscape. In Kaduna, tech startups are increasingly utilizing high-quality digital content—such as blogs, videos, infographics—and leveraging social media platforms to engage with tech-savvy audiences. By integrating these approaches, startups can deliver informative and compelling narratives that resonate with potential customers, thereby increasing engagement and brand loyalty (Adewale, 2023). This integration helps startups create a dynamic online presence that supports community building, fosters user interaction, and drives organic growth. Studies suggest that effective content coupled with strategic social media marketing can significantly boost engagement metrics, leading to enhanced customer retention and brand advocacy (Olaitan, 2024). However, startups often face challenges related to content production, platform algorithm changes, and measuring the direct impact of these integrated strategies. This study investigates how a tech startup in Kaduna uses integrated content and social media strategies to enhance customer engagement and examines the best practices that can be replicated across the tech industry (Babatunde, 2025).
Statement of the problem
Tech startups in Kaduna often struggle to achieve consistent customer engagement due to isolated content creation and social media efforts. Fragmented digital strategies result in diluted messaging and lower interaction rates, which can hinder growth and customer loyalty. Despite recognizing the importance of digital content and social media, many startups lack the cohesive strategy necessary for sustained engagement. This study aims to identify the obstacles to effective integration of content and social media strategies and assess their impact on customer engagement (Adewale, 2023; Olaitan, 2024).
Objectives of the study:
To assess the impact of integrated content and social media strategies on customer engagement.
To identify challenges in creating and coordinating digital content.
To recommend best practices for enhancing engagement in tech startups.
Research questions:
How do integrated content and social media strategies affect customer engagement?
What challenges impede effective integration of these strategies?
What improvements can enhance customer engagement in tech startups?
Significance of the study
This study is significant as it provides practical insights into how tech startups in Kaduna can enhance customer engagement through integrated content and social media strategies. The findings will help startups refine their digital approaches, fostering greater brand loyalty and competitive advantage in the tech industry (Babatunde, 2025).
Scope and limitations of the study:
The study is limited to a single tech startup in Kaduna, focusing solely on integrated content and social media strategies without comparing with other digital marketing approaches.
Definitions of terms:
Digital Content: Online media such as blogs, videos, and infographics used for marketing purposes.
Social Media Strategies: Techniques employed to engage consumers through social networking platforms.
Customer Engagement: The interaction and active participation of consumers with a brand.
Related Project Materials
AN EXAMINATION OF THE CONCEPT OF COPYRIGHT OWNERSHIP IN NIGERIA
ABSTRACT
Copyright is a property that possesses the essential attributes of ownership and transmissibility. The ownership in copyright is...
The impact of informal trade networks on household income in Onitsha North Local Government Area, Anambra State
Background of the Study
Informal trade networks play a critical role in the economic sustenance of households in many urba...
An assessment of international economic diplomacy on fostering sustainable trade: A case study of the EU’s trade policies in Kano State
Background of the Study
International economic diplomacy plays a pivotal role in shaping trade policies and fostering susta...
Implementation of a Gamified Mobile App for Learning Basic Mathematics in Secondary Schools, Birnin Kebbi, Kebbi State
Background of the Study
The integration of gamification in education has garnered significant attention as a means to enha...
The Impact of Political Education on Electoral Accountability: A Case Study of Gombe Local Government, Gombe State
Chapter One: Introduction
1.1 Background of the Study
Political education is crucial for fosteri...
The impact of globalization on Islamic banking practices
Background of the Study
Globalization has transformed the financial services landscape by fostering interconnected markets...
MAINTENANCE OF BUILDINGS OF PUBLIC INSITUTIONS IN GHANA. CASE STUDY OF SELECTED INSTITUTIONS IN THE ASHANTI REGION OF GHANA.
ABSTRACT
A building fabric is referred to as an “environmental envelope” b...
Challenges of Internal Auditing in Agricultural Cooperatives in Kaura Namoda Local Government Area
Background of the Study
Agricultural cooperatives are integral to rural development, helping farmers to pool resources,...
THE CAUSES AND EFFECT OF CHOLERA DURING RAINY SEASON IN BENIN CITY
ABSTRACT
This research work was designed to examine and analyze the causes and effect of cholera during rainy season in...
The Effect of Urban Green Spaces on Residential Property Values in Gombe State
Background of the Study
Urban green spaces, including parks, gardens, and recreational areas, play a critical role in en...
